<p>
	The lithography was invented at the end of the 18th C but developped only when Cheret invented &nbsp;the &quot;three stone&quot; process in the 1880s which permitted the use of &nbsp;a large spectre of colours. &nbsp;Toulouse Lautrec famously used this method for Le Moulin Rouge poster &nbsp;and lithography became very popular with the Art Nouveau posters of Alphonse Mucha. &nbsp;Influenced by the Art Deco style, Capiello abandonned the extravagant curves of the Art Nouveau period and concentrated on one simple image, thus creating the logo and &nbsp;the the modern advertising poster. &nbsp;The propoganda poster was much used during the First World War . &nbsp;By World War Two photo off-set was used to mass produce posters which became very popular during all the second half of the 20th Century both for advertising and as decoration.</p>